Since young, sports has always been a passion of mine which led me to pursue a degree in Sports Science and Management and eventually a career in the sports industry.

Sports management professional with a blend of experience in various domains such as venue and stadium operations, events management and programming, fan engagement, football administration and operations. These diverse experiences have shaped my approach and provided me with a well-rounded perspective, making me thrive in cross-functional settings that value diverse viewpoints and energy.

Outside of work, I'm currently the goalkeeper for the Lion City Sailors and the National Women's Team. Beyond football, I also have a penchant for creative exploration. When I'm not in goal, you'll find me immersed in my artistic pursuit, The Patternholic.

My Career Timeline

Apr 2023 - Present:

APAC Sports Business Group Manager, Deloitte

My main role is to support Deloitte’s Asia Pacific Sports Practice and leaders in growing the practice’s pipeline of opportunities and securing key wins by increasing collaboration and synergy across the sports practice, enhancing market presence, and engaging in various GTM / BD efforts.

I also work closely with the SEA SBG Team (https://bit.ly/DeloitteSBG) to serve sports clients and help them navigate the nuances of the sports industry by leveraging and combining my sports management experience with the vast expertise across the organisation, manage key sports accounts and client relationships, and contribute to BD efforts and GTM activities.

Focus areas: Major Sporting Events, Stadiums and Arenas, Fan Engagement/Experience and Customer 360.

May 2022 - Apr 2023:

Special Projects Manager, Lion City Sailors Football Academy

• Managing the development and delivery of key strategic projects for the academy.

  • LCS All-Girls Programme

    • Removing barriers and providing girls with more opportunities to enjoy and embrace football - Growing the girls’ game

  • LCS Footyball Programme

  • Tasek Sailors Charity Football Tournament

Mar & Apr 2022:

HSBC Singapore Rugby Sevens Venue Operations Manager, Spectra (Singapore Sports Hub)

• Oversaw the back-of-house operations for the event.

Aug 2017 - Feb 2022:

Major Events & Special Projects Venue Operations Executive, Spectra (Singapore Sports Hub)

• Functioned as the point of contact for stakeholders and managed the multi-stakeholder coordination for Major Events at the Hub. Worked with cross-functional teams to develop key event planning and operations documents for the successful execution of events.

  • Past major events: HSBC Singapore Sevens Series, ATP Singapore Tennis Open, Super Rugby, Get Active! Singapore and YouthX, BNP Paribas WTA Finals Singapore, Sports Hub Festival of Football, to name a few.

  • Feature by Lianhe Zaobao

Apr 2016 - Jul 2017:

Women's Football Executive, Football Association of Singapore

• Created and provided opportunities for women and girls to participate in the sport through various activations from grassroots to elite level.

  • Projects: FIFA's Live Your Goals Centre Festivals and annual Football Festival, Inaugural Women’s Development Tournament, and Girls National School Football Championships (Primary, Secondary and Junior College).

• Managed the National Women's Teams (Senior, U19, U16, U14 and U12) training and tournament schedules.

Jun 2015 - Jan 2016:

Assistant Events Coordinator, World Sport Group (Currently known as SportFive)

• Assisted with the events’ tournament services, marketing activations and operations.

  • Events: 2016 SMBC Singapore Open, 2015 BNP Paribas WTA Finals Singapore presented by SC Global, 2015 Barclays Asia Trophy.

Skills

Project Management . Stakeholder Management . Cross-Functional Collaboration

Venue and Stadium Operations . Events Management and Programming

Football Administration . Football Operations

Digital Marketing and Content Creation . Sports Marketing and Sponsorship

UX Design

Certificates

UX Design Immersive Course
General Assembly (Nov 2021 - Feb 2022)

Certified ScrumMaster
Scrum Alliance (Jul 2021, valid till Jul 2023)

Intro to Digital Marketing
Smartcademy (Dec 2020)

Microsoft Excel 2016 Advanced
Comat (2019)

BSc (Honours) in Sport Science and Management
Nanyang Technological University (Aug 2012 - Apr 2016)

Tools

Microsoft Office . Adobe Creative Suite . Figma